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Organic farming:
Good for nature, good for you - as Alfred Vogel used to say
The
European Commission has launched a campaign to inform consumers of the
benefits of organic food and support those involved in the ever-growing
organic market. The promotional campaign focuses on increasing
awareness of organic produce among young people to ensure a future
market for organic, under the slogan: "Organic farming: Good for
nature, good for you." The Commission has also developed a list of
slogans/key messages: Organic farming. The natural choice; Organic
farming. In nature we trust; Organic farming. In goodness we trust;
Organic products meet consumer demand for authentic, high quality and
tasty food.
Mariann Fischer Boel, European commissioner for
agriculture and rural developments, said: "Consumer demand for organic
products is growing, offering business opportunities for all sectors of
the food supply chain."
Demand is driven by an increasing move
away from produce grown using pesticides as consumers become more aware
of the effects of diet on their health. The UK Soil Association,
advocates of organic food, expects a healthy 10% growth for sales of
organic products this year - four to five times higher than sales
growth for the general food market in a good year.
Good news for everyone. |
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